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I’m Keith Crosley, director of market development at Proofpoint Inc., and we’re a security
as a service vendor, so we do things like email security, archiving, data-loss prevention,
and all of that in the cloud. The Decision To Work With Brafton
I had another counterpart who had seen one of these feeds and he was like, “How did
they do this? They must have great writers.” And I said, “No, no, let me check that out
and, it turns out, it was Brafton. So, that kind of competitive impulse is what really
caused us to buy the product. And it’s really impossible to generate the
volume of content you want to use in your marketing efforts in the way that a service
like Brafton can do, so it’s cost effective, easy to use, the setup was very quick and
we’ve seen a lot of benefits from using it.
Expert Content from Brafton’s Writers Brafton was completely able to customize the
content to our needs, so I think Brafton really understands and that’s one of the things
I think is really impressive. Even in markets that seem highly technical and very niche,
Brafton has writers who have experience in those fields and, if they don’t, Brafton’s
writers can develop expertise very quickly. The Brafton content has helped us establish
a presence in new markets very quickly and, within a couple months, now we have all this
great content that relates directly to those areas and is driving visitors back to the
Proofpoint site. Brafton’s Consultancy For Maximum Results
I’ll be honest, I think in our deployment, we haven’t taken advantage of all the things
that are open to us and all the suggestions. But Brafton is always there to remind us,
“Hey, here’s a way that you could get a little bit more traffic, and here’s a
way that you can actually drive conversions from this content.”
Content For Social Marketing I would credit Brafton with the bulk of our
growth on Twitter. I think we’re north of 2,500 followers on the main ProofPoint account,
and that wouldn’t have happened if we didn’t have multiple news articles of original content
going out every single business day. Would You Recommend Brafton?
It’s really one of the favorite services that I’ve deployed in my time at Proofpoint.
Brafton is extremely cost effective, they’re great people to work with, and I think the
quality of the content is really high. Brafton’s understands the goals of what content marketing
is for, understands the needs of growing companies to increase traffic, increase market presence
and have a steady pulse of information going out. Brafton understands all of that, and
that’s why I recommend the company’s services to everybody that I work with.