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To build your brands in social networks, the first thing you need to do is create an account in all those networks.
Maybe not all of them but, in the most important ones.
Let’s talk briefly about what you can share.
You can share text.
It can be short text, like a sentence. We call that a tweet, or a quick update.
It can be a full page. That’s more like a blog post.
It can be an image, of course. It can be a video.
It can be location. Location is an update, when you say “I am here right now”.
Just a link is an update. There are many others of course but, those are the main ones.
Go ahead and create an account in all the major social networks.
Let’s have a look at them.
Facebook, you probably have a Facebook account but, you probably don’t have a Facebook page.
If it’s you for your personal brand, or you as a brand, or your brands, if you have 10 brands,
you need as many Facebook pages as you have, ideally. Otherwise you can do just one for your business.
So, go ahead and search pages, you will find how to create a page pretty easy.
Then, when you have done that, you can start sharing on that page.
The reason why you want a Facebook page is that
a Facebook Profile is limited to 5000 friends at the moment. Facebook Pages is absolutely unlimited.
You have to find a cool name for it. If you can get the name.
facebook.com/loic, that’s mine for example.
One account as well with LinkedIn, the professional social network.
You will see there are pages there as well, which we can set up.
If you know how to do that, go ahead and set up a page for you company as well.
Keep going with YouTube for video. Create a YouTube channel,
get everything ready and be ready to get some subscribers to your channel.
Then go to Twitter.
The difference between Twitter and Facebook,
is that Twitter, since the beginning, is mostly about being public, being followed.
If the name you want is already taken, that happens, find another one.
My advice would be to find one that is as short as possible and easy to remember.
When you have done that, go ahead and keep going with flickr, for photos.
Finally, I would do one with a question & answer site such as formspring.
Try to get the same name everywhere if you can. You are going to establish a brand online.
Finally, I would also create an account on FourSquare, the popular location service, where you can check –in.
The other one is Gowalla.
We will see after that, after you are done with all of those, how to update them.
Oh, last one, Google Buzz, which is the new one from Google, create your presence there, set everything to public.
When you are done with all of this, it will take you some time, we can move to the next step
and start customizing it.
Before leaving you here, you can also, in some services, customize your background.
Just do something basic, you don’t have to do that. We can do much more advanced stuff later.
See you at the next Episode.